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Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
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  • Title Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences
  • Author(s) Drew Davidso, et al
  • Publisher: lulu.com (March 30, 2010)
  • Paperback 294 pages
  • eBook Online, HTML, PDF
  • Language: English
  • ISBN-10: 0557285658
  • ISBN-13: 978-0557285655
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Book Description

This book is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and genres to a discussion of the concepts involved in designing and developing cross-media communications.

About the Authors
  • Steve Hellerhas been a professional programmer for 25 years, and is author of Who's Afraid of C++? Heller is President of Chrysalis Software Corporation in Plano, TX.

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