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Don't Just Roll The Dice - A Usefully Short Guide to Software Pricing
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  • Title Don't Just Roll The Dice - A Usefully Short Guide to Software Pricing, Version 2.0
  • Author(s) Neil Davidson
  • Publisher: Red gate books (October 1, 2009)
  • Hardcover 84 pages
  • eBook PDF (69 pages, 5.51 MB)
  • Language: English
  • ISBN-10: 1906434387
  • ISBN-13: 978-1906434380
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Book Description

How do you price your software? Is it art, science or magic? This usefully short book will help you get the theory, practical advice and case studies you need to stop you reaching for the dice. Recently updated for 2012, with a new look and feel and a bunch of new content, Dont Just Roll The Dice is the freshest and most useful guide to software pricing around.

Table of Contents:

  • Chapter 01: Some - but not too much - Economics
  • Chapter 02: Pricing Psychology: What is your product worth?
  • Chapter 03: Pricing Pitfalls
  • Chapter 04: Advanced Pricing
  • Chapter 05: What your price says about you (and how to change it)

Why read this book? "At Business of Software 2007 Michael Pryor held an impromptu session on how to price your software. So many people turned up, and so many people kept on arriving, that by the time theyd introduced themselves there was no time left to talk about software pricing. Ive had similar experiences; in fact, How do I price my software? is probably the most common question Im asked by software entrepreneurs and product managers. This handbook is an attempt to answer that question."

About the Authors
  • Neil Davidson is co-founder and joint CEO of Red Gate Software. Red Gate was founded in 1999 and now employs some 150 people. It was Cambridge News business of the year in 2006 and has been in the Sunday Times top 100 companies to work for three years running. It was founded with no VC money and little debt. Neil is also founder of the annual Business of Software conference and runs the Business of Software social network.

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