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The Facebook Marketing Guide
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  • Title The Facebook Marketing Guide
  • Author(s) Angela Alcorn
  • Publisher: MakeUseOf.com (2011)
  • Paperback N/A
  • eBook Online, PDF (3.3 MB)
  • Language: English
  • ISBN-10: N/A
  • ISBN-13: N/A
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Book Description

Facebook is fast becoming a powerhouse of marketing activity due to the sheer numbers of engaged users on the site and the simplicity of connecting with them directly. If you're promoting a business, product, band or some other public figure, you have probably been advised at some point or other to "get a Facebook presence" because "Facebook is huge".

In order to make the best of Facebook for marketing, you’ll need to understand the tools available, how they’re used, best practices and how to set the tools up. But that’s just the start. Once you start piecing together this puzzle you’ll be able to manage your marketing efforts across multiple Facebook products with ease and style.

You’ll find a lot of great information, including:

  • Why businesses shouldn’t create personal profiles
  • The difference between Pages and Groups
  • Making your Page look amazing
  • Useful applications for your Page
  • Organizing successful contests and giveaways
  • What, when and how you should post to Facebook
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