• Title Networks, Crowds, and Markets: Reasoning about a Highly Connected World
• Author(s) David Easley (Author), Jon Kleinberg (Author)
• Publisher: Cambridge University Press (2010); eBook (Pre-publication Draft, Cornell University)
• Hardcover 744 pages
• eBook PDF (833 pages, 18.5 MB)
• Language: English
• ISBN-10: 0521195330
• ISBN-13: 978-052119533
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Book Description

Over the past decade there has been a growing public fascination with the complex connectedness of modern society. This connectedness is found in many incarnations: in the rapid growth of the Internet, in the ease with which global communication takes place, and in the ability of news and information as well as epidemics and financial crises to spread with surprising speed and intensity.

These are phenomena that involve networks, incentives, and the aggregate behavior of groups of people; they are based on the links that connect us and the ways in which our decisions can have subtle consequences for others.

• David Easley is the Henry Scarborough Professor of Social Science and a Professor of Economics at Cornell University.

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