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Knowledge-Oriented Applications in Data Mining
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  • Title Knowledge-Oriented Applications in Data Mining
  • Author(s) Kimito Funatsu
  • Publisher: IN-TECH (January 2011)
  • Hardcover 442 pages
  • eBook Online, HTML
  • Language: English
  • ISBN-10: N/A
  • ISBN-13: 978-953-307-154-1
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Book Description

This book is a complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.

The progress of data mining technology and large public popularity establish a need for a comprehensive text on the subject. The series of books entitled by ‘Data Mining’ address the need by presenting in-depth description of novel mining algorithms and many useful applications. In addition to understanding each section deeply, the two books present useful hints and strategies to solving problems in the following chapters. The contributing authors have highlighted many future research directions that will foster multi-disciplinary collaborations and hence will lead to significant development in the field of data mining..

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