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Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy
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  • Title Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy
  • Author(s) Toby Bloomberg
  • Publisher: Diva Marketing Blog (2010)
  • Paperback N/A
  • eBook Online, HTML, PDF (14.41 MB)
  • Language: English
  • ISBN-10: N/A
  • ISBN-13: N/A
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Book Description

The goal of the book was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan.

Its the first business book written on not about Twitter. Tweet interviews were conducted with 40 social media marketers including people from Dell, Comcast, Marketing Profs, and BlogHer and put together into this free ebook in a narrative that takes the reader from the importance of social media to ethics to the social enterprise, tactics, sponsored conversations, and blogger relations.

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