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Data Mining Desktop Survival Guide
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  • Title Data Mining Desktop Survival Guide
  • Author(s) Graham Williams
  • Publisher: togaware.com (2010)
  • Paperback N/A
  • eBook Online, HTML
  • Language: English
  • ISBN-10: N/A
  • ISBN-13: N/A
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Book Description

The book thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. This guide describes techniques for detecting customer behavior patterns useful in formulating marketing, sales and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity, technically savvy business and marketing managers will find this book accessible.

Assuming no prior knowledge of R or data mining/statistical techniques, the book also covers a diverse set of problems that pose different challenges in terms of size, type of data, goals of analysis, and analytical tools.

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