• Title Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy
• Author(s) Toby Bloomberg
• Publisher: Diva Marketing Blog (2010)
• Paperback N/A
• eBook Online, HTML, PDF (14.41 MB)
• Language: English
• ISBN-10: N/A
• ISBN-13: N/A
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Book Description

The goal of the book was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan.

It’s the first business book written on – not about – Twitter. Tweet interviews were conducted with 40 social media marketers including people from Dell, Comcast, Marketing Profs, and BlogHer and put together into this free ebook in a narrative that takes the reader from the importance of social media to ethics to the social enterprise, tactics, sponsored conversations, and blogger relations.

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• Social Media and Social Networks
• Search Engine Optimization (SEO), eMarketing, and Sales
• Project Management
• Professional Careers and Job Interviews

• Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy ©2010 (Toby Bloomberg)
• Book Homepage