• Title Go It Alone!: The Secret to Building a Successful Business on Your Own
• Author(s) Bruce Judson
• Publisher: Harper Business
• Paperback 240 pages
• eBook HTML
• Language: English
• ISBN-10/ASIN: 0060731141
• ISBN-13: 978-0060731144
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Book Description

This book shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills.

It explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology - e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available - it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.

• Bruce Judson is a senior faculty fellow at the Yale School of Management. An entrepreneur and lawyer, Judson holds advanced degrees from Yale Law School and the Yale School of Management. He is a graduate of Dartmouth College. In 2008 he both predicted and hedged against the market crash, beating the investment results of virtually every mutual fund and hedge fund.

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