• Title: Principles of Marketing
• Author(s) Jeff Tanner, Mary Anne Raymond, et als.
• Publisher: Flat World Knowledge; eBook (Creative Commons Licensed)
• License(s): CC BY 4.0 and CC BY 3.0
• Paperback: 362 pages
• eBook: HTML, PDF, ePub, MOBI, etc.
• Language: English
• ISBN-10: 0982361823
• ISBN-13: 978-0982361825
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Book Description

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics.

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• Sales and Marketing
• Project Management
• Professional Careers and Job Interviews

• Principles of Marketing (Jeff Tanner, et al.)
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