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Principles of Marketing
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  • Title Principles of Marketing
  • Author(s) Jeff Tanner, Mary Anne Raymond
  • Publisher: Flat World Knowledge, Inc. (2010)
  • Paperback 362 pages
  • eBook Online
  • Language: English
  • ISBN-10: 0982361823
  • ISBN-13: 978-0982361825
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Book Description

Principles of Marketing by Tanner, Raymond and Schuster teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic Sustainability Ethics and social responsibility Global coverage Metrics.

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